INNOVATE OR DIE!
NEIL'S WORKSHOPS FOR COMPANIES
Neil Whitehead is sought out by businesses for his ability to help them define what sets them apart from the competition. He assists them in their differentiation and market positioning by developing their strategy and through branding, design and communications. He has worked with many household names such as O2, BNP Paribas, Virgin, Morrisons, KFC, Sky as well as some very innovative start-up companies. He has developed way of elevating a company’s ideas above the usual default position that people often gravitate towards to gain acceptance, that are tried and tested but with time fail to keep ahead of the market.
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HOW A BOLD CREATIVE MIND WORKS
Doesn't default to the point of least resistance
Thinks originally - built on the experience of the past
No fear of trying new skills to break the old default pathways
Changes direction
Willing to be wrong
Sets new boundaries
Finds new angles
Moves the horizons.
SNOOZE YOU LOOSE!
Innovation within an established successful business is often a difficult thing to support. Kodak was once the most valuable company in the world when one of its employees developed a digital camera and presented his idea to the board. Kodak felt their current products were so successful they had no need to try something new and so rejected his product, whereas Apple inserted it into their new iPhone. The rest is history - innovate or die!
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INVITE NEIL TO RUN A COMPANY WORKSHOP
We have to innovate and so Neil helps companies do this through his creative and dynamic workshops, encouraging brainstorming, politely challenging the status quo, following through on ideas, helping companies come up with new ones to make them stand out from the crowd, adapting old products and developing new ones into different markets. After this he comes up with practical solutions and strategies focusing on branding, design and communications. Invite him to come into your company to stir up some ideas to help you stay ahead of your competition.